Many women struggle to find healthcare professionals that deeply empathise
with their reproductive health issues and offer quality solutions. Women
have taken to informal online communities to seek help from other women
to find better doctors and understand their health issues, because existing
solutions aren’t good enough.
It also does not help that women’s health issues are taboo until women
are married. Worse, there is low visibility of the scale of the problem,
because women despite comprising ~50% of the population aren’t prioritised.
The team has thus built a comprehensive online platform (“AskHer”) that
provides verified women reviews on private clinics, and well-written content
that empowers women to truly take control of their reproductive health.
Through AskHer, we want to make information on women’s health and women’s
healthcare providers more accessible, transparent, and useful for women
What makes AskHer different from existing solutions?
A potential integration with Singpass and our Health Appointment System
(HAS) means that we are able to verify that reviews are written by real individuals,
while still being able to keep their identities hidden. This will encourage
users to leave more genuine and helpful reviews.
Compared to existing private sector solutions, AskHer is a government-run
solution which offers greater objectivity. Absence of the profit-motive
means users will have a reliable, trustworthy website they
can go to for information.
Compared to existing public sector solutions, AskHer aims to present information
in a more user-friendly, digestible, and transparent format.
We hope this can increase general public awareness of women’s health issues.
Explore AskHer's prototype here.
All reviews and summaries on the platform have been generated for illustrative
purposes only and do not reflect any experiences at actual clinics.
We gathered feedback on the prototype with 5 women through structured
interviews. In summary:
Being able to filter clinics by conditions they have treated
before and whether there is a female doctor available, were
In particular, tags on individual clinics (e.g., on the
type of concern treated, personality traits of the doctor) were useful
for women to choose a clinic
Many assumptions we had on the problem were validated - most participants
shared that it's indeed difficult to get information on costs, subsidies,
and treatment options on women's health
Some concern on the viability of bringing clinics onto the platform to
Moreover, we've had several feedback on Demo Day from women who found
AskHer as a useful alternative to online communities such as Reddit.
Team members Airika - Policy, user research
Amit Samdarshi - PM
Darren Ng - User research
Edgar Ang - Product & market research
Euan Lim - Engineer
Se Hyun - Design, user research
Sarah Espaldon - User research
Consultants Kavya Joseph - External user research consultant
Kenneth Sng - Health product consultant
Praveen Raj Kumar - Health policy consultant